PRICING — HOW THE LADDER WORKS
What this costs — and how the ladder works.
No SKU menu. No per-page games. A handful of honest ways to start, one path as you grow, and one call to find the rung you actually need — including when it's the cheaper one.
Honest even when it costs us the bigger sale.
The price is the price.
No retainer menu, no hourly buckets, no $100-a-page surprises, no $250-for-a-blog. Every number on this page is the number — and we'll tell you on the call which rung fits, honestly, even when the honest answer costs us the bigger sale.
The price is the price.
Honest even when it costs us the bigger sale.
Every rung leads to the next. Nothing you pay on the way up is wasted.
Most shops sell a dead end — a thing you rent, outgrow, and throw away. Ours is one ladder; every rung leads to the next, and nothing you pay on the way up is wasted.
Launch — $600 up-front + $600/yr
Proven layouts, your content, live fast — hosted and maintained for the year. A rented, managed presence, honestly named: no bespoke design, no analytics, no monthly human. The honest starter, and a first rung.
Static — $2,750, owned
A custom website, yours outright (60% to start, 40% at launch). Live in seven days. Clean static HTML — and because we build it, when you outgrow it, evolving to a full platform is a step, not a teardown. Prefer to spread it? $150/mo, $0 down, 12 months, then it's yours.
Platform Builds — from $25K (MVP)
When you need an operating system, not a site — member systems, ledgers, training, real operations. We don't quote a full build off a hunch; we scope it first (next section). Every Static build credits toward it.
Every Static build credits toward a platform if you climb. Nothing's wasted.
Replace a six-figure guess with a plan.
Don't commit six figures on a hunch — the Architecture Sprint
The Architecture Sprint is $5,000 — fixed, and fully credited toward the build if you proceed.
Before any platform build, a scoped two-week engagement produces the real plan: exact cost, phases, named risks, and the data model that fits how you operate. Fully credited toward the build if you proceed — and yours to keep either way. It's the low-risk way in: you replace a six-figure guess with a plan, and you walk away with a real architecture document no matter what you decide.
Productized, set-and-forget upkeep. Change or cancel anytime.
Whatever we build is yours. We keep it running.
Whatever we build is yours outright. We keep it running so you never think about it.
Run — $39/mo
Hosting, SSL, nightly backups, security and uptime monitoring. How the site stays fast and safe.
Everything — $250/mo
Run, plus unlimited change requests on your existing pages (new pages are a Grow project), plus a plain-English analytics readout and a human telling you the one thing to change next.
Grow — from $750/mo
Everything, plus one new landing page, offer, or conversion test every month.
For platforms — the connected-project retainer
~15% of build value per year, billed monthly (approximately $300–700/mo on a typical build). Security patches, platform updates, and ongoing evolution as your needs change. Mandatory on every platform build, because unmaintained software rots — yours won't. This is what ends the $800-per-emergency-fix trap.
A relationship we scope together, not a tier you pick.
Beyond a project.
Some clients want us on as an ongoing strategic partner — embedded, hands-on, shaping the roadmap. We take a small number of those, and we work at a $10,000/mo minimum for them. It's not a tier you pick off a page; it's a relationship we scope together. If that's where you're headed, the same fit call starts it.
No hostage situations, ever.
Don't love the direction? Deposit back.
On Static, round one is one consolidated revision pass on the agreed five-page structure. Don't love the direction after that? Full deposit back — no hard feelings, no script. After that, we build. Either way you own everything we make: no hostage situations, ever. (Launch has no revision round or deposit-back — part of why it's $600, and we'd rather say so than pretend.)
Common questions
Why no fixed price for full platform builds?
Because an honest number needs the Architecture Sprint first. We won't quote six figures off a hunch, and you shouldn't pay it on one.
Is the Sprint fee wasted if I build with you?
No — the $5,000 is fully credited toward the build. If you don't build with us, you keep the architecture document.
Do I own what you build?
Static and platforms — completely, from launch, source code and all. No lock-in; if you ever leave, we help you take it with you. Launch — your content and domain, not the template build.
What's the cheapest honest way to start?
Often Launch, sometimes Static — we'll tell you on the call, including when the cheaper rung is the right one.
Can you rebuild my current site?
Usually; we keep what works and fix what doesn't.
That's what the call is for.
Not sure which rung? That's what the call is for.
No pressure, no hard sell — an honest conversation about your business and the rung you actually need.