The Boron Letters

You Don't Have To Get It Right... You Just Have To Get It MOVING!

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Step 1 - Find a hot market (mailing list) Step 2 - Find or create a product (preferably paper and ink) to sell to that market. Step 3 - Create a direct mail promotion that describes the product (or service) and the benefits of owning the same. Step 4 - Make a test mailing (1,000 to 5,000 pieces) Step 5 - Analyze results Step 6 - If results are good, mail 20,000 to 100,000 more letters Step 7 - If results are still good, start rolling out and taking care of business You know, it's really a simple procedure.

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Anyway, what he wanted to talk about was that a friend of his had invented a gizmo that lets you make stuff out of wood the same way a key-making machine lets you make keys out of blank metal. (Actually, I don't fully understand what this thing does, but no matter.) In any case, he wants me to take a look at the papers on this thing and see if I think it is worth promoting because the guy who invented this thing isn't following through with it because he can make so much more money smuggling dope.   Of all things! Oh my! Well, what I told him is I would be glad to help. However, I also told him that he was making the single most common mistake made by people who want to break into the MO business. What is that mistake? The mistake is finding or developing a product FIRST and then looking for a market to sell it to. This is backasswards. You Must Always Find A Market First... And Then Concentrate On A Product!

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