This is Marketing

Table of Contents

Entrepreneur and Silicon Valley pioneer Steve Blank introduced a focus on the customer as the only project of a start up. Customer development is the act of gaining traction with customers, finding a fit between what you make and what they want. This traction is worth far more than fancy technology or expensive marketing. That, and only that, separates successful projects from unsuccessful ones.

Seth Godin says “everything gets easier when you walk away from the hubris of everyone. Your work is not for everyone. It’s only for those who signed up for the journey.”

“It’s not for you“ shows the ability to respect someone enough that you’re not going to waste their time, pander to them, or insist that they change their beliefs. It shows respect for those you seek to serve, to say to them “I made this for you. Not for the other folks, but for you.“

Sonder is defined as the moment when you realize that everyone around you has an internal life as rich and as conflicted as yours.

“If you need to be authentic to do your best work, you’re not a professional, you’re a fortunate amateur. Fortunate because you have a gig where being the person you feel like being in the moment actually helps you move forward.”