Obvious Product Development came to us with an idea that seemed, well, obvious: a voice-activated child-proof lock — no keys, no fumbling with latches, just say “unlock” and access your secured cabinet. There was no prototype, no technical background, and no significant budget — just curiosity and a willingness to test the idea before betting on it.

So we built the work to do exactly that. Rather than prototype first and hope, we put up a simple landing page and waitlist to find out whether people actually wanted the product, then ran small, targeted audience tests to learn who they were. Once there was a product to sell, we added direct-to-consumer e-commerce to the site and the marketing systems to run it.