Halbert Copywriting Method (pt 3)

"Sales copy must suck the reader in, be super easy to read, evoke an emotional response and motivate customers to buy which is a whole different goal than almost any other kind of writing." - page 2

"Great copy makes the prospects forget they are reading. Potential buyers should become so emotionally involved in what is being said they forget the world around them and before they know it, they should have a burning desire to take action" - page 5

"Knowing what really excites your prospects comes from understanding your buyers so well you know what they want to buy, when they want to buy it, what they need to hear to make the decision to buy, who they want to buy from, what will make them rush to buy now and so on but..." - page 8

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