World Barista Champion Pete Licata needed a website that matched his standing in the specialty-coffee world. The previous site was a basic brochure that didn’t reflect his profile or accommodate product sales. We rebuilt it from the ground up and added a full e-commerce layer for his coffee line.

We built a platform that could carry both sides of the business — the consulting practice and the product drops — including booking integration for international consulting clients, custom product photography, and a content-management setup his team could maintain independently.

The limited-edition Zoya release, tied to a personal milestone, was the forcing function: a hard release date in front of a specialty-coffee audience that has high standards for everything, the purchase experience included.